How is this possible? Corporate blogging. Google does it. Microsoft does it. Why aren’t you doing it?
In this view, I address the following questions: why would a company want to start blogging? Who should blog? What makes a blog successful? And how can companies use this type of website to facilitate positive business growth?
To find the answers to these questions. What I discovered that the majority of corporate blogs are giving established companies and obscure brands alike the ability to connect with their audiences on a more personal level, build trust, collect valuable feedback and foster strengthened business relationships. More importantly, these companies are enjoying tangible returns in their blogging investment in the form of increased sales, partnerships, business opportunities, press coverage and lead generation.
The blogger shares useful and engaging content —the latest information, help, discussion topics and ideas. When customers start commenting, posting or tracking back to a blogging community, it can have a viral effect —spreading out across the blogosphere. In addition, companies that harness their customers’ knowledge and ideas find better ways to satisfy their needs and wants, thus facilitating goodwill in the community. Thus, successful blogging breeds success in other marketing and sales initiatives.
How can benefit from promoting corporate blogging within your company? Depending on the company or the business model, corporate blogging can help the company feel more human to the world and it is a way for the company to become intertwined with the Internet community.
The Many Challenges of Blogs
1) The best non-corporate blogs are spontaneous and genuine. Poorly written corporate blogs can look fake -- or perhaps worse, they reveal incompetence on he part of the writer.
2) As employee bloggers become popular, brands get concerned.
3)May require a lot of time.
1 comments:
I agree that corporate blogging has certain positive impacts on improving a company's performance by enabling it to have better understanding of needs,wants,opinions and requirements not only of its customers, but also the stakeholders that are connected with it. In this way, a company will be able to know what people are expecting,respond to their suggestions, and make continuous improvements.
However,in my opinion,a company might be facing certain problems if they do not establish its blog carefully. For example, there is always a huge pool of respondants who post their opinions and suggestions,because of the free access to it.If a fashion company does not set up different columns for the users,for example, "T-Shirts" column, "Jeans" column, "Fashion Assecories" column,all of their opinions will stumble together under one column and it will be very hard to sought out the opinions that the company requires. To be brief, a blog must be separated into different parts so that different users who have different opinions will know which section of the blog they should post their opinions in.
Furthermore, it will be time- consuming to go through each and every user's opinion because there are too much of them.It will be a lot easier if a survery system is implemented in the blog and all the datas will be collected systematically and automatically
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